1. Focus On Attractive Designs

Getting viewers’ attention is your number-one goal with advertising. If you don’t get their attention, your marketing can’t accomplish what it’s supposed to. Your space is limited, so you should keep your message simple. Cluttered advertising tend to get overlooked because people can’t quickly tell what message is being conveyed.

A promotion that simply has your company logo on it will be more effective than one with three images and two paragraphs of text. You should only use photos when appropriate, usually to convey what you’re selling, especially if a particular product is unique. When you do use images, be sure to use a high-resolution image, so your promotion doesn’t turn out blurry or pixelated.

2. Convey a Clear Message

Clear and convincing text is just as important as the design of your marketing. Viewers should be able to tell at first glance what your promotion is about. Use catchy words that provide a value proposition. The value proposition showcases the service or product your brand provides. It also calls attention to itself with attractive products, special offers, and prices. Here are a few examples:

• High quality
• 50% off
• Limited time offer
• Australian Made
• Free sample

The value proposition should take up the most space in your promotion and be the first thing that your viewers’ eyes are attracted to.

3. Include a Call to Action

CTA stands for call to action, and it’s the part of a webpage, social post, advertisement, or piece of content that tells your audience what you want them to do next.

A simple “Click Here” could do the trick, but you can also experiment with other phrases, such as, “Learn More,” “Buy Now,” “Call Today,” or “Get Your Free Sample.”

A CTA should be a standout focal point of the advert, prompting viewers to click on it or take other action. To make your promotion even more enticing, one trick you can try is instilling a sense of urgency. For example, phrases like, “For a limited time,” “While supplies last,” and “Ends Tuesday,” could all make a viewer take action, rather than seeing your message and thinking they’ll check it out later.

4. Keep It On Brand

From your logo to the colour palette and font choice, your promotion should reflect your brand. Your company logo must be included to build brand awareness.

In the easiest terms, your clients or prospects should be able to see your marketing and, based off the colours, typeface, logo, and CTA, know it is your business. Keeping your advertisement on brand is important when introducing multiple ads on different platforms.

Keep in mind, just because your sales don’t skyrocket the minute you begin advertising, doesn’t mean your promotion isn’t doing its job. Creating an effective advertising plan takes time, and repetition is key for brand awareness, so don’t pull your promotions if you don’t see results in the first month. The more a customer sees your ads, the more familiar they’ll become with your brand, and you’ll be top of mind when they have a need for your products or service.